Super Bowl LVIII Viewership in 2024

Publish date: 2024-05-25

By Fan Arch February 12, 2024 23:35

Photo by Erick W. Rasco/Sports Illustrated via Getty Images

The 2024 Super Bowl, also known as Super Bowl LVIII, garnered significant viewership, making it one of the most-watched events in history. Here's an in-depth analysis of the viewership of the 2024 Super Bowl:

Record-Breaking Viewership Figures

The 2024 Super Bowl, held at Las Vegas' Allegiant Stadium, saw a remarkable surge in viewership, with an average of 123.4 million viewers across various platforms tuned in to witness the Kansas City Chiefs triumph over the San Francisco 49ers.

Preliminary Numbers: According to preliminary numbers, the Super Bowl drew a staggering 123.4 million viewers across CBS and Paramount+, marking the most-watched telecast since the Moon Landing in 1969 and the most-watched non-news telecast ever. Additionally, the total number of viewers who watched any part of Super Bowl LVIII was reported to be 202.4 million, a significant increase from the previous year.
Network Availability: The game was available on multiple networks, including CBS Television Network, Paramount+, Nickelodeon, Univision, and CBS Sports, along with Univision and NFL digital properties like NFL+, contributing to the extensive viewership reach.

Impact of Taylor Swift and Halftime Show

Taylor Swift's sporadic appearances at the game, marking the conclusion of her widely publicized season supporting boyfriend Travis Kelce on the Chiefs, contributed to the event's allure, further enhancing viewership. The halftime show headlined by Usher, featuring guest performances from Alicia Keys, Lil Jon, Ludacris, and H.E.R., added to the overall excitement of the event.

Impressive Network Ratings and Streaming

The event achieved unprecedented network ratings, with 120 million viewers tuning into the game on CBS alone, representing the largest audience ever for a single network. Furthermore, it became the most-streamed Super Bowl in history, emphasizing its massive appeal and reach.

Advertising Impact

The Super Bowl LVIII presented a significant opportunity for advertisers, with a 30-second spot priced at $7 million. The event's record-breaking audience of over 125 million viewers bolstered the exposure and impact of advertisements, including successful campaigns by CeraVe, Verizon, Volkswagen, Uber Eats, and Hellmann’s, shaping the landscape of Super Bowl commercials.

the 2024 Super Bowl, with its enthralling matchup, captivating halftime show, and star-studded audience, achieved an unprecedented level of viewership, solidifying its status as a monumental television event.